Collins and his team of researchers began their quest by sorting through a list of 1,435 companies, looking for those that made substantial improvements in their performance over time. "synopsis" may belong to another edition of this title.įive years ago Jim Collins asked the question, "Can a good company become a great company, and if so, how?" In Good to Great Collins, the author of Built to Last concludes that it is possible, but finds that there are no silver bullets to greatness. From Good to Great to Built to Last - how to take a company from great to enduring great.Appendices:Good to Great in: the New Economy non-Profits Government Investors outside the US.Plus four research appendices The Flywheel and the Doom Loop - how to build sustained momentum and avoid the 'new regime, new revolution' doom loop9. Technology Accelerators - technology is a trap, unless used right8. A Culture of Discipline - the magical alchemy of great performance7. Confront the Brutal Facts (Yet Never Lose Faith) - the duality that leads to greatness5.Hedgehog Concept - how to find the one big thing your company must focus on6. Then What - how companies set the foundation for their shift from good to great4. Level 5 Leadership - the type of leader required, humble and ferocious3. Good is the Enemy of Great - the scope of the project2. Built to Last was a phenomenal success: 'It is a fair assumption that as the seminal importance of this audiobook begins to permeate the upper echelons of business and business schools.Collins and Porras will emerge as the gurus to watch over the next decade.' The Director.Good to Great explores a whole new concept, backed by the rigorous research standards which gave Built to Last such an impact.1.
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